Nora Shaughnessy is a creative director specializing in performance apparel, color and print development, and 3D visualization. With over a decade of industry experience, she combines aesthetic vision with technical expertise to bring innovative outdoor gear and apparel to life.

Her patented design of BN3TH North Shore Chamois has received global recognition, earning the IF Design Award, ISPO Design Award, European Product Design Award, and Good Design Award. It was also named one of Outside Magazine’s Top Summer Products (2022).

Nora takes a strategic and sustainable approach to creative direction, ensuring every aspect of a product—from color story to textile print—aligns with a brand’s identity and market positioning. She curates trend-driven palettes, custom prints, and material finishes that enhance both performance and visual storytelling. Through 3D visualization and digital workflows, she streamlines the design process, reducing waste, minimizing sampling, and accelerating product development with a lower environmental impact.

Inspired by the natural landscape of her hometown of Squamish, BC, she brings a fresh perspective to color, texture, and form, translating real-world influences into compelling, high-performance designs.